FreakOut Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Keiji Tokiyoshi; hereinafter "FreakOut") has partnered with True Data Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroyuki Yonekura; hereinafter "True Data"), which handles ID-POS data (Note 1) on a scale of approximately 65 million people nationwide. Starting June 30, 2026, the company will offer advertising delivery and purchase analysis solutions utilizing True Data's advertising purchase segment data (Note 2). By integrating FreakOut's DSP "Red" with True Data's advertising purchase segment data, the company will enable not only targeting based on purchasing behavior but also visualization of advertising effectiveness based on actual purchases after ad exposure. Note 1: Purchase data linked to customer IDs. It allows for understanding purchaser attributes, repeat purchase rates, switching behavior, and other purchasing actions. The anonymized purchase data provided by True Data does not include information that identifies stores or individuals. Note 2: A dataset of advertising identifiers extracted from purchase data that can be used for targeting and effectiveness verification. It does not contain information that identifies individuals or stores. Background of the Partnership and Market Challenges In recent years, with the expansion of the retail media market, there has been a growing need to consistently track from ad exposure to purchase to optimize marketing investments. For advertisers, particularly consumer goods manufacturers, it is a critical management challenge to quantitatively understand not only "which consumers should be reached with advertising" but also "whether ad exposure led to actual purchases." On the other hand, traditional digital advertising has primarily focused on online metrics such as impressions, clicks, and website conversions, making it difficult to grasp the relationship with actual purchases made at physical stores. To address these challenges, F