Realizing a world where 'loved ones can be cherished forever' and spreading 'kuyo' (memorial services) throughout Japan that are not confined to mere forms.

AI Summary (NQ-processed)

Kato Co., Ltd. advocates for a broader, freer approach to memorial services, moving beyond traditional grave visits to encompass daily acts of remembrance and gratitude. They aim to transform kuyo from an obligation into a creative and warm interaction with loved ones, fostering intergenerational connections and a sense of belonging. Through initiatives like educational kits, commemorative events, and a media platform, they are working towards a future where cherishing loved ones is an integral, joyful part of life.