Focus Co., Ltd. (Headquarters: Kaiso City, Yamanashi Prefecture; Representative Director: Kenta Tokumatsu), a company specializing in the sales and production of original apparel, has launched a new e-commerce site, the 'MOFF Official Online Shop,' in collaboration with MOFF Co., Ltd. (Headquarters: Ishioka City, Ibaraki Prefecture; Representative Director: Sohei Yaguchi), which operates cat cafes nationwide. The shop began operations on June 29. Through this initiative, designs reflecting the unique charm of 737 cats available at Cat Café MOFF locations across Japan will be combined with 30 different product types—including T-shirts and tote bags—enabling the launch of over 22,000 distinct original merchandise items. Focus is responsible for building the e-commerce site, creating designs, operating the site, producing goods, and handling payments. ● MOFF Official Online Shop MOFF Co., Ltd. Representative Director Sohei Yaguchi (left) / Focus Co., Ltd. Representative Director Kenta Tokumatsu (right) ■ Turning the Unique Appeal of 737 Cats into Products This project features dedicated profile pages for each of the 737 cats across MOFF’s nationwide locations, offering products that reflect the individual personality of every cat. While typical merchandise projects often focus on popular characters or brands as themes, this initiative places every single cat at the center as the main character. By incorporating the cats’ various charming expressions—such as sleepy looks, alert gazes, or playful moments—the goal is to let customers feel as though they are still “together” with their favorite cats, even when they are away from the physical cafes. Cat profile pages Diverse product lineup featuring each cat as the star ■ Creating New Experiences Through Original Goods Focus has previously used its original apparel service, 'CLAT-JAPAN,' to enrich shared experiences such as school festivals, sports events, local community gatherings, and shop uniforms. This new project exte