Survey of 1,200 Parents of First Graders: 2026 Survey on Fabric Randoseru Awareness

Q: What are the key facts in this article?

Footmark Co., Ltd. announced that awareness of fabric randoseru has exceeded 50% for the first time, reaching 55.7%, according to a survey of 1,200 parents.

Q: What is the direct answer?

Footmark Co., Ltd. announced that awareness of fabric randoseru has exceeded 50% for the first time, reaching 55.7%, according to a survey of 1,200 parents.

Q: What is the source and date?

Source: https://prtimes.jp/main/html/rd/p/000000127.000012937.html | Date: Date unavailable

Footmark Co., Ltd. (Headquarters: Sumida-ku, Tokyo, President: Tokushi Isobe), celebrating its 80th anniversary, has announced the results of the "2026 Survey on Awareness of Fabric Randoseru (School Bags)," targeting 1,200 parents with children in the first grade of elementary school. In this second edition of the survey (the previous one being conducted in December 2023), it was revealed that the awareness rate of fabric randoseru has surpassed the majority (55.7%) for the first time. Additionally, it highlighted that there are widely shared, complex difficulties with the randoseru currently in use, such as "cannot fit a water bottle" and "locks are difficult to use." We asked Professor Ken Shirato (hereafter, Professor Shirato), who has been researching randoseru for many years, for his views on the survey results. Survey Summary 1. Awareness of fabric randoseru exceeds the majority for the first time. Increased from 48.8% in the 2023 survey to 55.7% (+6.9 points). Against the backdrop of diverse color variations, designs, and a wider choice of materials, awareness regarding the selection of randoseru is changing. The reason for choosing fabric, "because leather is heavy," increased from 18.2% to 31.7%, suggesting that the heavy image of leather is becoming a factor in the selection process. 2. Randoseru usability issues are complex, such as "cannot fit a water bottle" and "locks are difficult to use." Dissatisfaction with randoseru spans multiple items: "cannot fit a water bottle" (21.8%), "insufficient capacity" (12.6%), "difficult to organize" (10.0%), and "locks are difficult to use" (8.8%). Almost half (48.3%) of first graders carry their water bottles diagonally across their bodies. 3. The experience of 'Ran-katsu' (randoseru shopping) is polarizing. A tendency to divide into an early-action group and a group confused by information overload. The number one struggle was "too many choices to decide" (34.3%). On the other hand, 42.8% stated, "there was nothin

Survey of 1,200 Parents of First Graders: 2026 Survey on Fabric Randoseru Awareness

AI Summary (NQ-processed)

AI Analysis