FM NORTH WAVE, a radio station in Hokkaido, held the 5th "Hokkaido Souvenir Grand Prix North Wave Selection 2026-2027" to further boost the souvenir industry, a crucial element for Hokkaido's tourism. The award-winning companies have now been decided. In addition to judges with professional perspectives on souvenirs and tourism, students majoring in tourism from Kessen Gakuen Educational Foundation, who will lead the future of the tourism industry, participated as special selection committee members to judge the grand prix. The judging criteria included not only "Can it become a standard Hokkaido souvenir?" but also evaluations from the perspectives of visual appeal, name, texture, transportability, and intuition. All of the selected items are highly recommended as representative souvenirs of "Hokkaido." [Sweets Category GRAND PRIX] "Milk no Kumo" (Cloud of Milk) (Hokkaido Sugar Co., Ltd.) https://www.hokutou.co.jp/ This confection is made to resemble the white clouds floating in Hokkaido's vast sky. "Milk no Kumo" is a new sensation, fluffy Hokkaido sweet created by us, the producers of beet sugar, with the concept of "Transforming Hokkaido's ingredients into new forms with the power of beet sugar." Its ingredients include our own beet sugar and whole milk powder made from raw milk produced in Hokkaido. Through a unique cotton candy processing technique, it achieves a moist and fluffy texture, different from traditional cotton candy, resembling clouds. Just as a trip may end in an instant, we want the memories to remain in your heart forever. The moment you eat it, after a melt-in-your-mouth sensation, the gentle sweetness of beet sugar and the rich aftertaste of milk spread throughout your mouth. Please enjoy this new sensation souvenir sweet that allows you to savor it as if you were traveling. ☆Judge's Comment☆ The overall atmosphere is pleasant, and the concept of "Milk clouds floating in the Hokkaido blue sky" is appealing, with high marks given for the consis