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Flywheel Increases New Mutual Aid Enrollment Rate by 30.8% for Coop Kobe Through Cross-Business Data Utilization

NQ Score 56/100

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Frequently Asked Questions

Q: What was the primary goal of the collaboration between Flywheel and Coop Kobe?
A: The primary goal was to break the cycle of having abundant data but lacking actionable methods for Coop Kobe, enabling future-oriented data utilization and discovering insights beyond human intuition.
Q: How did Flywheel's data utilization platform, 'Conata®', contribute to Coop Kobe's mutual aid enrollment?
A: Flywheel built an 'AI-Ready Data' infrastructure and implemented a cross-business data integration project using 'Conata®', which integrated and analyzed purchase data from the home delivery business with data from the mutual aid business.
Q: What was the surprising insight gained from analyzing Coop Kobe's cross-business data?
A: The analysis revealed that the segment 'regularly purchasing basic food items like milk' had a higher need for mutual aid than the previously expected 'childcare product purchasing segment'.
Q: What was the measurable impact of applying the new insights to Coop Kobe's mutual aid business?
A: The new enrollment rate for mutual aid saw a dramatic 30.8% increase compared to traditional methods after applying the insights derived from the data analysis.
Q: What was the timeframe for Flywheel to build the analytical model and perform model tuning for Coop Kobe?
A: Flywheel built the analytical model in just two months and performed 10 rounds of model tuning over three weeks to achieve the rapid results for Coop Kobe.