What is the purpose of Miyu Kojima's appointment as ambassador?

The aim is to refresh the image of vintage watches, appeal to new customer segments like women and younger generations who were previously hard to reach, and expand the market.

What kind of company is Fire Kids?

Founded in 1995, Fire Kids is a leading vintage watch company specializing in unique timepieces from the 1900s to early 2000s, recognized as Japan's largest specialist store.

How did Miyu Kojima's impression of vintage watches change?

Initially, she had a difficult and masculine image of them, but after visiting Fire Kids' stores, her perception shifted to seeing them as artistic jewels and fashion items for expressing individuality.

AI News NQ Analysis

"High-Spec Gravure Idol" Miyu Kojima Appointed Official Ambassador for Vintage Watch Company Fire Kids

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AI Summary (NQ-processed)

Miyu Kojima, known as a "high-spec gravure idol," has been appointed as the official ambassador for vintage watch company Fire Kids.

AI Analysis

Frequently Asked Questions

Q: What is the purpose of Miyu Kojima's appointment as ambassador?: A: The aim is to refresh the image of vintage watches, appeal to new customer segments like women and younger generations who were previously hard to reach, and expand the market.
Q: What kind of company is Fire Kids?: A: Founded in 1995, Fire Kids is a leading vintage watch company specializing in unique timepieces from the 1900s to early 2000s, recognized as Japan's largest specialist store.
Q: How did Miyu Kojima's impression of vintage watches change?: A: Initially, she had a difficult and masculine image of them, but after visiting Fire Kids' stores, her perception shifted to seeing them as artistic jewels and fashion items for expressing individuality.