What was the most supported brand in Gen Z's consumer goods choices?

The top-ranked brand for improved image was Kao (16%), followed by Lion (10%) in second place, and KOKUYO (6%) in third place.

What is the main reason Kao was supported by Gen Z?

The "steady and reliable improvement in usability" of shampoos and detergents that support daily life earned deeper trust from Gen Z than flashy promotions.

What is the main reason Lion was supported by Gen Z?

Its environmentally conscious product development and its success in creating "stylish packaging that one would want to display in their room" were highly valued by Gen Z, who are conscious of aesthetics and social issues.

What is the main reason KOKUYO was supported by Gen Z?

It is supported as "items that combine self-expression and practicality, boosting motivation for studying and work," going beyond being mere "writing tools."

What was the purpose of this survey?

The survey aimed to analyze the realities and values of Gen Z's consumer goods choices and provide hints for companies to increase Gen Z engagement.

AI News NQ Analysis

Gen Z's Consumer Goods Choices Shift Towards Steady Upgrades and Reliable Quality. Kao Ranks First (16%), Lion Second (10%), with Different Support Reasons, as Revealed by Z-SOZOKEN in 10th Insight Summary.

NQ Score 50/100

AI Summary (NQ-processed)

Fiom releases survey results on Gen Z's consumer goods choices.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What was the most supported brand in Gen Z's consumer goods choices?: A: The top-ranked brand for improved image was Kao (16%), followed by Lion (10%) in second place, and KOKUYO (6%) in third place.
Q: What is the main reason Kao was supported by Gen Z?: A: The "steady and reliable improvement in usability" of shampoos and detergents that support daily life earned deeper trust from Gen Z than flashy promotions.
Q: What is the main reason Lion was supported by Gen Z?: A: Its environmentally conscious product development and its success in creating "stylish packaging that one would want to display in their room" were highly valued by Gen Z, who are conscious of aesthetics and social issues.
Q: What is the main reason KOKUYO was supported by Gen Z?: A: It is supported as "items that combine self-expression and practicality, boosting motivation for studying and work," going beyond being mere "writing tools."
Q: What was the purpose of this survey?: A: The survey aimed to analyze the realities and values of Gen Z's consumer goods choices and provide hints for companies to increase Gen Z engagement.