Why is Instagram being used as a search engine?

Because users can intuitively find high-quality information optimized for their tastes through hashtags and the Explore tab. It is considered easier to find 'authentic reviews' compared to Google Search.

Why did BeReal rank second?

Gen Z, tired of the attention economy based on 'likes' and follower counts, values it as a psychological shelter where they can share 'unfiltered reality' only with close friends.

How should companies differentiate their SNS usage?

Companies need to design communication that fits each platform's vibe: providing useful, 'saveable' info on Instagram, and showing an 'authentic, human' side in a BeReal-like context.

AI News NQ Analysis

Gen Z Social Media Usage Polarizes into 'Search' and 'Unfiltered Reality'! Z-SOZOKEN Releases First Insight Summary with Instagram #1 and BeReal #2.

NQ Score 50/100

AI Summary (NQ-processed)

Z-SOZOKEN, a think tank operated by Fiom LLC, released a report on Gen Z social media trends. Instagram is evolving into a search infrastructure, while BeReal is gaining support as a space for authentic, unfiltered sharing.

AI analysis data is not yet available.

Frequently Asked Questions

Q: Why is Instagram being used as a search engine?: A: Because users can intuitively find high-quality information optimized for their tastes through hashtags and the Explore tab. It is considered easier to find 'authentic reviews' compared to Google Search.
Q: Why did BeReal rank second?: A: Gen Z, tired of the attention economy based on 'likes' and follower counts, values it as a psychological shelter where they can share 'unfiltered reality' only with close friends.
Q: How should companies differentiate their SNS usage?: A: Companies need to design communication that fits each platform's vibe: providing useful, 'saveable' info on Instagram, and showing an 'authentic, human' side in a BeReal-like context.