Z-SOZOKEN (Gen Z Creativity Research Institute) is a think tank operated by Fiom LLC, a creative company targeting Gen Z. It is composed of Gen Z individuals who analyze their own realities and values.

What was the main purpose of this survey?

The survey aimed to identify brands whose image significantly improved among Gen Z over the past year across 19 categories, and to understand the underlying reasons and psychology behind this shift.

What was the primary driver for Gen Z's improved brand perception?

The most significant reason was fundamental improvements or high quality of the product or service itself (42%), which was more influential than collaborations with celebrities or 'oshi' (17%).

How important is a brand's response to scandals for Gen Z?

A prompt and sincere apology and response during a scandal was deemed extremely important by 81% of Gen Z respondents. Poor handling of scandals was also a major reason for image decline.

What kind of social media presence do Gen Z prefer from brands?

Gen Z prefers brands that are transparent about sponsored content ('PR案件であることを隠さずに明記している'). They tend to lose interest if a brand's social media presence is perceived as 'uncool' or 'outdated'.

Which brand ranked highest overall in terms of image improvement among Gen Z?

The overall top brand whose image significantly improved among Gen Z was Uniqlo.

AI News NQ Analysis

42% of Gen Z Say Product Improvements Significantly Boost Brand Image. Z-SOZOKEN Announces Ranking of Brands Whose Image Skyrocketed Among Gen Z, Thoroughly Investigating 19 Categories Including Food and Cosmetics.

NQ Score 50/100

AI Summary (NQ-processed)

Z-SOZOKEN releases a ranking of brands whose image has significantly improved among Gen Z.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What is Z-SOZOKEN?: A: Z-SOZOKEN (Gen Z Creativity Research Institute) is a think tank operated by Fiom LLC, a creative company targeting Gen Z. It is composed of Gen Z individuals who analyze their own realities and values.
Q: What was the main purpose of this survey?: A: The survey aimed to identify brands whose image significantly improved among Gen Z over the past year across 19 categories, and to understand the underlying reasons and psychology behind this shift.
Q: What was the primary driver for Gen Z's improved brand perception?: A: The most significant reason was fundamental improvements or high quality of the product or service itself (42%), which was more influential than collaborations with celebrities or 'oshi' (17%).
Q: How important is a brand's response to scandals for Gen Z?: A: A prompt and sincere apology and response during a scandal was deemed extremely important by 81% of Gen Z respondents. Poor handling of scandals was also a major reason for image decline.
Q: What kind of social media presence do Gen Z prefer from brands?: A: Gen Z prefers brands that are transparent about sponsored content ('PR案件であることを隠さずに明記している'). They tend to lose interest if a brand's social media presence is perceived as 'uncool' or 'outdated'.
Q: Which brand ranked highest overall in terms of image improvement among Gen Z?: A: The overall top brand whose image significantly improved among Gen Z was Uniqlo.