Gen Z's Social Media Usage Polarizes into 'Search' and 'Unfiltered Reality'! Z-SOZOKEN Releases First Insight Summary on the Different Reasons for Supporting #1 'Instagram' and #2 'BeReal'.
NQ Score
82/100
N1 Content Completeness
8
AI Summary (NQ-processed)
Z-SOZOKEN, operated by Fiom LLC, released an insight summary regarding Gen Z's social media usage based on a survey of 300 youth. The report reveals a polarization where Instagram is primarily used as a 'search engine', and BeReal is utilized for 'unfiltered reality'.
AI Analysis
Frequently Asked Questions
- Q: What SNS has seen the most improved image among Gen Z?
- A: Instagram (37%) is in the first place, establishing its position as a search engine for information gathering.
- Q: Why is BeReal popular among Gen Z?
- A: Because it serves as an outlet for SNS fatigue, allowing users to share unfiltered daily life with close friends without any editing.
- Q: How are TikTok and X (formerly Twitter) being used?
- A: TikTok is used for entertainment and discovering new trends, while X is used for following favorite activities and real-time information gathering during disasters.