What does Z-SOZOKEN's survey reveal about what Z Generation values most in e-commerce?

There is a clear polarization towards 'personalized search infrastructure' and 'festival-like experiences (event experiences) linked with SNS'.

What was the main reason ZOZOTOWN ranked first?

It was highly rated for its functionality as a fashion-focused search engine that helps users find the 'right fit' based on their personal bone structure and color palette.

What is the reason behind Qoo10 ranking second?

The quarterly 'Mega Sale' is not just a sale but has become a major event that is discussed on SNS, turning the shopping experience itself into entertainment.

AI News NQ Analysis

Gen Z No Longer Just 'Shopping' on E-commerce! Z-SOZOKEN (Gen Z Creativity Research Institute) Releases Third Insight Summary on Different Reasons for Support of #1 ZOZOTOWN (35%) and #2 Qoo10 (25%).

NQ Score 86/100

N1 Content Completeness 85

AI Summary (NQ-processed)

Fiom LLC's 'Z-SOZOKEN' has released its third insight summary for the e-commerce industry, based on a survey of 300 Gen Z individuals nationwide. ZOZOTOWN ranked first, followed by Qoo10 and Amazon, revealing a dichotomy in what Gen Z seeks from e-commerce platforms: 'optimized search infrastructure' and 'festival-like experiences linked to SNS.'

AI Analysis

Frequently Asked Questions

Q: What does Z-SOZOKEN's survey reveal about what Z Generation values most in e-commerce?: A: There is a clear polarization towards 'personalized search infrastructure' and 'festival-like experiences (event experiences) linked with SNS'.
Q: What was the main reason ZOZOTOWN ranked first?: A: It was highly rated for its functionality as a fashion-focused search engine that helps users find the 'right fit' based on their personal bone structure and color palette.
Q: What is the reason behind Qoo10 ranking second?: A: The quarterly 'Mega Sale' is not just a sale but has become a major event that is discussed on SNS, turning the shopping experience itself into entertainment.