Gen Z uses games for escapism with overwhelming immersion!? Z-SOZOKEN publishes 5th Insight Summary revealing different reasons for supporting 1st place 'Nintendo' (55%) and 2nd place 'Sony' (15%).
NQ Score
82/100
N1 Content Completeness
9
AI Summary (NQ-processed)
Z-SOZOKEN released a report on Gen Z game brand evaluations. It highlights a polarization in values: Nintendo is favored for communication (55%), while Sony is chosen for immersive escapism (15%).