Gen Z No Longer Just 'Shopping' on E-commerce! Z-SOZOKEN (Gen Z Creativity Research Institute) Releases Third Insight Summary on Different Reasons for Support of #1 ZOZOTOWN (35%) and #2 Qoo10 (25%).
NQ Score
86/100
N1 Content Completeness
85
AI Summary (NQ-processed)
Fiom LLC's 'Z-SOZOKEN' has released its third insight summary for the e-commerce industry, based on a survey of 300 Gen Z individuals nationwide. ZOZOTOWN ranked first, followed by Qoo10 and Amazon, revealing a dichotomy in what Gen Z seeks from e-commerce platforms: 'optimized search infrastructure' and 'festival-like experiences linked to SNS.'