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Gen Z Doesn't Need Cash or Wallets!? Z-SOZOKEN (Gen Z Creativity Research Institute) Reveals Different Reasons for Support: PayPay (43%) Ranks 1st, Rakuten Card (19%) 2nd in 8th Insight Summary.

NQ Score 41/100
N1 Content Completeness 4

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Z-SOZOKEN conducted a financial brand survey targeting 300 Gen Z individuals, revealing PayPay as #1 and Rakuten Card as #2. The study highlights Gen Z's emphasis on remittance functions for social communication and integrated point economic zones in financial services.

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