42% of Gen Z Say Product Improvement Skyrockets Brand Image. Comprehensive Survey of 19 Categories Including Food and Cosmetics by Z-SOZOKEN.
NQ Score
84/100
N1 Content Completeness
8
AI Summary (NQ-processed)
Z-SOZOKEN, a think tank by youth creative agency Fiom LLC, released a survey of 300 Gen Z consumers showing that 'fundamental product improvement' (42%) far outranks 'influencer collaborations' (17%) in boosting brand image. Uniqlo took the top spot overall.