Ficilcom Co., Ltd. releases customer management function for 'Xtrategy' to support strategic marketing
NQ Score
40/100
AI Summary (NQ-processed)
Ficilcom Co., Ltd. has released a new customer management function (CRM function) for its strategic marketing support platform 'Xtrategy.' This enables integrated management of customer information and contact data, which tended to be dispersed, allowing for consistent execution from strategy design to implementation and data utilization. The new function provides centralized customer information management, linkage with marketing measures, and support for strategy improvement based on data, contributing to maximizing companies' marketing ROI. Going forward, the company plans to further support companies' marketing DX by expanding analysis support and measure optimization functions utilizing AI.
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Frequently Asked Questions
- Q: What new features have been added to Xtrategy?
- A: A new customer management function (CRM function) has been added.
- Q: What are the benefits of this new feature?
- A: It enables centralized customer information management, linkage with marketing measures, and support for strategy improvement based on data, contributing to maximizing companies' marketing ROI.