Professional esports team "FENNEL," operated by Fennel Co., Ltd. (Location: Shibuya-ku, Tokyo; President: Ryo Takashima; hereinafter "FENNEL"), is pleased to announce that it has signed a sponsorship agreement with Persol Cross Technology Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Shinji Masaki; hereinafter: Persol Cross Technology), a company involved in the technology solutions business. Background of the Sponsorship Agreement FENNEL is promoting initiatives that contribute not only to improving the team's competitive performance but also to the development of the entire Japanese esports scene, and is challenging itself to create new value based on the knowledge gained from the competitive field. Persol Cross Technology has supported highly effective problem-solving, from planning and conceptualization to implementation and improvement, by addressing customer backgrounds and business challenges, based on its advanced technical capabilities in utilizing cutting-edge technologies such as AI in diverse fields including IT, DX, and manufacturing. Against this backdrop, FENNEL, aiming to "expand the boundaries of esports and create new cultures in digital and real," and Persol Cross Technology, with its mission to "accelerate technology through cross-collaboration and create a future where we shine together," found common ground and reached an agreement for a sponsorship contract. Future Initiatives From July 2026 onwards, the Persol Cross Technology logo will be displayed on FENNEL players' off-jerseys and other apparel. Furthermore, FENNEL, which has cultivated expertise in competitive fields and community management, and Persol Cross Technology, with its technological expertise and track record in AI and data analysis utilization, are considering new initiatives that leverage the latest technologies. The two companies aim to go beyond a mere sponsorship relationship and contribute to the further growth of the industry, using esports as a practical and a