What is the 'Action for 0' project?

It is a medium to long-term framework jointly promoted by Shibuya Future Design and Philip Morris Japan to understand and solve urban issues related to tobacco. Through research, dialogue, and implementation, it aims to achieve a clean and inclusive urban environment.

What is included in the key measures for fiscal year 2026?

It includes the deployment of manners and morals awareness posters using outdoor advertising targeting smokers aged 20 and over, both domestically and internationally, and the planning and development of a new urban infrastructure called 'GOOD MANNER SPOT' aimed at solving issues.

Where will the manners awareness posters be displayed?

The display will start at some designated smoking areas in Shibuya from May 22, and from May 25, they will also be posted at MIYASHITA PARK, with plans to expand gradually.

What is the purpose of 'GOOD MANNER SPOT'?

The purpose is to build an urban environment where smokers and non-smokers can coexist with mutual consideration, rather than dividing them. It proposes spaces that promote behavioral change and communication, rather than mere regulation or exclusion.

Who is the target of this initiative?

Based on qualitative and quantitative survey results, the target is primarily people in their late 20s to early 30s who visit Shibuya and show tendencies related to issues such as street smoking and littering.

AI News NQ Analysis

Launching 'Action for 0' Creative Awareness Campaign Around Shibuya Station Aiming for Coexistence of Smokers and Non-Smokers

NQ Score 86/100

N1 Content Completeness 90

AI Summary (NQ-processed)

Shibuya Future Design and Philip Morris Japan have launched the 2026 initiatives for 'Action for 0', a long-term project to improve Shibuya's public environment. By deploying posters for smokers and exploring the introduction of 'GOOD MANNER SPOT', an urban infrastructure for coexistence, they aim to create an inclusive urban environment.

AI Analysis

Frequently Asked Questions

Q: What is the 'Action for 0' project?: A: It is a medium to long-term framework jointly promoted by Shibuya Future Design and Philip Morris Japan to understand and solve urban issues related to tobacco. Through research, dialogue, and implementation, it aims to achieve a clean and inclusive urban environment.
Q: What is included in the key measures for fiscal year 2026?: A: It includes the deployment of manners and morals awareness posters using outdoor advertising targeting smokers aged 20 and over, both domestically and internationally, and the planning and development of a new urban infrastructure called 'GOOD MANNER SPOT' aimed at solving issues.
Q: Where will the manners awareness posters be displayed?: A: The display will start at some designated smoking areas in Shibuya from May 22, and from May 25, they will also be posted at MIYASHITA PARK, with plans to expand gradually.
Q: What is the purpose of 'GOOD MANNER SPOT'?: A: The purpose is to build an urban environment where smokers and non-smokers can coexist with mutual consideration, rather than dividing them. It proposes spaces that promote behavioral change and communication, rather than mere regulation or exclusion.
Q: Who is the target of this initiative?: A: Based on qualitative and quantitative survey results, the target is primarily people in their late 20s to early 30s who visit Shibuya and show tendencies related to issues such as street smoking and littering.