Social Implementation of "Diversity in Drinking Styles" Through Industry-Academia-Government-Citizen Co-creation: Shibuya Smart Drinking Project Enters 5th Year, Creating New Drinking Culture with Gen Z at Experiential Store SUMADORI Meets in Omotesando
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Shibuya Mirai Design and SUMADORI Inc. are holding an experiential exhibition event, "Time Travel Exhibition - A Journey Through Eras, Starting with a Drink -," produced by students from Atomi Gakuen Women's University, at SUMADORI Meets in Omotesando. This marks the 5th year of the Shibuya Smart Drinking Project, aiming to socially implement "diversity in drinking styles" and create a new drinking culture with Gen Z.