July 2, 2026 Franchise Business Incubation Co., Ltd. Franchise Business Incubation Co., Ltd. (Headquarters: Takashima City, Shiga Prefecture, Representative Director: Masahiro Yamamoto) held a press conference on July 1, 2026, at the Unagi no Naruse Roppongi store, to announce the appointment of former professional baseball player Yuki Saito as Chief Omotenashi Officer (COO). Yuki Saito and Masahiro Yamamoto The event was a great success, with many members of the press from TV, newspapers, and web media in attendance. At the press conference, we declared the start of "Unagi no Naruse Chapter 2" and officially announced Mr. Saito's appointment as COO. Mr. Saito shared his thoughts on his new role and his future activities, discussing the brand's commitment to "omotenashi" (hospitality) and its future prospects. Additionally, the new grand menu, launched on July 1, was unveiled, and members of the press were able to sample the dishes. This provided an opportunity for them to experience our commitment to quality and our new product lineup, receiving much positive feedback. Unagi no Naruse will continue to strive to build a brand that is loved by more customers, while cherishing "commitment to quality," "hospitality to customers," and "coexistence and co-prosperity with franchisees." https://youtu.be/ZIeo8_BGE40?si=QxxHmhyz6ZtmQtQu Company Name: Franchise Business Incubation Co., Ltd. Representative: Masahiro Yamamoto Headquarters: 2-1-3 Imatsucho Sakuracho, Takashima City, Shiga Prefecture Tokyo Branch: 3F Canal Square Shibaura, 3-14-18 Shibaura, Minato-ku, Tokyo Established: September 2, 2020 Employees: 300 (including part-time staff) HP: https://fbi-consulting.jp/ Business Description: Franchise headquarters support, FC system development, FC brand launch advice, financing support for franchisees, etc.