July 1, 2026 Franchise Business Incubation Co., Ltd. Franchise Business Incubation Co., Ltd. (Headquarters: Takashima City, Shiga Prefecture, Representative Director: Masahiro Yamamoto) will open its new brand, "Nidaime Hitsumabushi no Naruse," on July 7, 2026 (Tue). The new brand was created under the supervision of "Sandaime Unato," a long-established eel restaurant founded in Showa 44 (1969). Starting with the simultaneous opening of two stores, Itabashi and Chiba, we will develop this brand to offer authentic hitsumabushi, inheriting the taste and techniques of the long-established restaurant, to a wider range of customers. Bringing the Hitsumabushi Culture Inherited in Nagoya to the Nation Hitsumabushi has long been loved as a representative local dish of Nagoya. Enjoy the first bowl as is, the second with condiments, and the third with special dashi broth... It is a unique Japanese food culture that allows you to enjoy three different flavors in one dish. "Nidaime Hitsumabushi no Naruse" will offer authentic hitsumabushi as a brand that makes this traditional Nagoya food culture more accessible. Supervised by "Sandaime Unato," founded in Showa 44 (1969) "Nidaime Hitsumabushi no Naruse" is supervised by "Sandaime Unato," a long-established eel restaurant founded in Showa 44 (1969). Incorporating the secret sauce and flavor-making philosophy passed down over many years, it was born as a new hitsumabushi brand while cherishing the traditional taste. We aim to be a brand that is familiar to many customers while inheriting the techniques and spirit of the long-established restaurant. Commitment to Ingredients and Deliciousness At "Nidaime Hitsumabushi no Naruse," we use Japanese eel, grilled to be crispy on the outside and fluffy on the inside. Furthermore, the secret sauce passed down over many years enhances the natural umami of the eel. In addition, we use Koshihikari rice from Shiga Prefecture and adopt a cooking method supervised by the Japan Rice Cookery Mana