Mexican Character Dr. Simi Launches First POPUP Store in Shibuya, Japan; Grand Opening Event Held with Kumamon Dance Collaboration

AI Summary (NQ-processed)

On April 13, 2026, Farmacias Similares held a grand opening event for "Dr. Simi TOKYO," the first limited-time POPUP store in Japan for the popular Mexican character Dr. Simi, at SHIBUYA109 Shibuya. CEO Victor Gonzalez Herrera spoke about the background of Dr. Simi's expansion into Japan. Kumamon, the Sales Manager and Happiness Manager of Kumamoto Prefecture, appeared as a guest and performed a dance collaboration with Dr. Simi. The POPUP store, located at ZeroBase Shibuya, opened on April 10 and offers an immersive experience blending Japanese and Mexican cultures. This event marked the official start of Dr. Simi's full-scale expansion into Japan.