It's Not Just Facilities: The Psychological Factors That Influence Visits to Bathing Facilities

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Fancrew Inc. and the Japan Bathing Facility Association conducted a joint consumer survey on 'super sento' public baths, revealing that 'cleanliness' is the top priority across all customer segments. The survey highlighted that beyond facility quality, addressing psychological hurdles and offering experiential value is crucial for attracting infrequent or non-users.