FamilyMart Co., Ltd. ("FamilyMart") and Rakuten Payment Co., Ltd. ("Rakuten Payment") today announced that FamilyMart, a convenience store chain, will be the first company outside the Rakuten Group to participate in Rakuten Ichiba's "SPU (Super Point Up Program)" as an eligible service (Note 1). To commemorate this, they will hold the "FamilyMart SPU Participation Commemorative! Famichiki (Boneless) Present Campaign" from Wednesday, July 1, 2026, to Friday, July 31, 2026, rewarding customers who meet SPU conditions and pay with Rakuten Pay. During the campaign period, customers who present their "Rakuten Point Card" (Note 3) at any FamilyMart store nationwide (Note 2) and make purchases totaling 3,000 yen or more (tax included) in a month, while also making at least one payment using Rakuten Pay's code payment (Note 5), will receive a free "Famichiki (Boneless)" coupon. This applies to those paying with Rakuten Pay for the first time, who will receive it without fail. For others, 20,000 winners will be selected by lottery. Details on the benefits and conditions can be found in the campaign overview below or on the campaign page. FamilyMart and Rakuten Payment will continue to strengthen their partnership to enhance customer value and expand their services. (Note 1) Services listed in the "Eligible Services and Achievement Conditions List" on the SPU detail page. https://event.rakuten.co.jp/campaign/point-up/everyday/point/ (Note 2) Some stores are excluded. (Note 3) Eligible items include cards and apps with the "Rakuten Point Card" function (including the "FamiPay" app linked with "Rakuten Point Card"), "Edy-Rakuten Point Card," and the barcode on the back of "Rakuten Card." Users must register their "Rakuten Point Card" by the end of the month in which they meet the conditions. For details on the "Rakuten Point Card" function, please see the following page: https://pointcard.rakuten.co.jp/guidance/ (Note 4) Some products and services are excluded. Payments are eli