Fairtrade Million Action Campaign 2026 to Support Disaster-Stricken Areas and Fairtrade Producing Regions with 1 Action = 1 Yen Donation, Starting May 1st – Latest Domestic Market Size Also Announced –
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Fairtrade Label Japan will launch the "Fairtrade Million Action Campaign 2026," Japan's largest climate change x fairtrade initiative, on May 1st. The campaign aims to support disaster-stricken areas and promote sustainable production through a 1-yen donation for every action taken, with the goal of 3 million actions.