What is the Million Action Campaign?

It is a participatory campaign where for each 'action' taken, such as purchasing fair trade products or posting on social media, one yen is donated to producers in developing countries.

Where will the donations be sent?

Donations will be used to support the recovery of coffee and tea farmers in Indonesia (Sumatra Island) and Sri Lanka, who were affected by heavy rainfall due to a cyclone at the end of 2025.

How can I participate in the campaign?

During Fair Trade Month in May, anyone can participate by purchasing Fair Trade certified products, posting on social media using designated hashtags, attending related events, and more.

AI News NQ Analysis

Supporting Disaster Areas with 1 Action = 1 Yen. Aiding Recovery for Coffee and Tea Farmers in Japan's Sourcing Countries. Donation Recipients Decided for the Largest Domestic Climate Change Campaign

NQ Score 84/100

N1 Content Completeness 9

AI Summary (NQ-processed)

Fairtrade Label Japan's 'Million Action Campaign 2026' will donate 1 yen per action to support Indonesian and Sri Lankan coffee and tea farmers affected by recent cyclones, aiming for 3 million actions in May.

AI Analysis

Frequently Asked Questions

Q: What is the Million Action Campaign?: A: It is a participatory campaign where for each 'action' taken, such as purchasing fair trade products or posting on social media, one yen is donated to producers in developing countries.
Q: Where will the donations be sent?: A: Donations will be used to support the recovery of coffee and tea farmers in Indonesia (Sumatra Island) and Sri Lanka, who were affected by heavy rainfall due to a cyclone at the end of 2025.
Q: How can I participate in the campaign?: A: During Fair Trade Month in May, anyone can participate by purchasing Fair Trade certified products, posting on social media using designated hashtags, attending related events, and more.