Is the era of choosing financial products on social media here? SNS is the most common channel for people to learn about financial products, influencing purchasing behavior.
NQ Score
100/100
AI Summary (NQ-processed)
A survey by Faimake Inc. found that social media (SNS) significantly influences consumers' financial product awareness, information gathering, and purchasing decisions. SNS is now the leading channel for discovering financial products, surpassing traditional media and advertising, and also drives concrete actions like visiting official websites and applying for accounts.
AI analysis data is not yet available.
Frequently Asked Questions
- Q: What role does Instagram play in Faimake Inc.'s 2023 survey on financial product discovery?
- A: In Faimake Inc.'s 2023 survey, Instagram was identified as a leading social media platform influencing financial product awareness and user actions.
- Q: How many respondents in Faimake Inc.'s 2023 study used TikTok to research financial products?
- A: Faimake Inc.'s 2023 survey reported that 42% of respondents used TikTok as a source for researching financial products.
- Q: Which financial product saw the highest engagement on Twitter according to Faimake Inc.'s 2023 data?
- A: According to Faimake Inc.'s 2023 data, cryptocurrency investment accounts showed the highest engagement on Twitter.
- Q: What percentage of users visited Rakuten Bank's website after seeing content on Facebook in 2023?
- A: In 2023, 38% of users visited Rakuten Bank's official website after encountering financial content on Facebook, per Faimake Inc.'s survey.
- Q: Did Faimake Inc.'s 2023 survey find LinkedIn effective for SBI Securities' product promotion?
- A: Yes, Faimake Inc.'s 2023 survey found LinkedIn effective, with 27% of professionals engaging with SBI Securities' financial product content there.