Is the era of choosing financial products on social media here? SNS is the most common channel for people to learn about financial products, influencing purchasing behavior.
NQ Score
100/100
AI Summary (NQ-processed)
A survey by Faimake Inc. found that social media (SNS) significantly influences consumers' financial product awareness, information gathering, and purchasing decisions. SNS is now the leading channel for discovering financial products, surpassing traditional media and advertising, and also drives concrete actions like visiting official websites and applying for accounts.
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