EC-Specialized CRM "Action Link" Now Available as Official App on "makeshop byGMO" E-commerce Cart System

Q: What are the key facts in this article?

Fabrica Communications has launched its EC-focused CRM service "Action Link" as an official app on GMO Makesshop's "makeshop byGMO" e-commerce cart system, aiming to help EC businesses promote repeat purchases and maximize sales.

Q: What is the direct answer?

Fabrica Communications has launched its EC-focused CRM service "Action Link" as an official app on GMO Makesshop's "makeshop byGMO" e-commerce cart system, aiming to help EC businesses promote repeat purchases and maximize sales.

Q: What is the source and date?

Source: https://prtimes.jp/main/html/rd/p/000000293.000022939.html | Date: Date unavailable

Fabrica Communications Co., Ltd. (Headquarters: Naka-ku, Nagoya City, Aichi Prefecture; President and CEO: Masato Taniguchi), a wholly-owned subsidiary of Fabrica Holdings Co., Ltd., announced that starting May 11, 2026, its CRM service for e-commerce businesses, "Action Link," will be offered as an official app on the "makeshop byGMO" e-commerce cart system, operated by GMO Makesshop Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Norio Mukohata). **Overview of this App** "Action Link" is a CRM service specialized for e-commerce businesses. It integrates and analyzes customer data, and based on customer understanding derived from LTV and RFM analysis, it automates personalized communication for each individual. Through the implementation of measures based on proven "standard scenarios" (Teppan Scenario®︎), it supports the promotion of repeat purchases and the maximization of sales. "makeshop byGMO" is an e-commerce cart system that supports everything from the construction to the operation of EC sites. Through this integration, EC businesses can now install the existing "Action Link" directly from the app list on the makeshop administration screen, making it easy to introduce and use without needing to apply separately as an external service. Official App Download Page: https://apps.makeshop.jp/view/item/000000000200 **Changes in the EC Market and the Need for CRM Utilization** With the expansion of the EC market, businesses' growth strategies are shifting from "new customer acquisition" to "promotion of repeat purchases and maximization of LTV (Customer Lifetime Value)." Amidst this, many EC businesses have the following needs: - Want to easily increase repeat sales. - Want to start email and LINE distribution tailored to customers. - Want to implement CRM measures even with staffing shortages. - Want to know specific measures based on customer data. - Want to clearly understand the effectiveness of repeat purchase countermeasures. To address these

EC-Specialized CRM "Action Link" Now Available as Official App on "makeshop byGMO" E-commerce Cart System

AI Summary (NQ-processed)

AI Analysis