First Innovation Inc. (Head office: DEUX TOURS EAST Tower 52F, 3-13-1 Harumi, Chuo-ku, Tokyo; President and CEO: Yuji Kinone) announced that, as part of the initiatives of the Tsunagari Support Association (Chairman: Kuniaki Shimizu; Vice Chairman: Yuji Kinone), it will hold the SNS support campaign “Ibaraki Supports Aichi: Kuniaki no Mori Tsunagari Support Campaign” from May 14 to May 20, 2026, in conjunction with the launch of “Aichi Tsunagari Support” (https://aichi.tsunagari-ouen.jp/). The project is designed to expand goodwill born from human connections into new forms of support that cross regional boundaries. This time, Kuniaki Shimizu, chairman of the Tsunagari Support Association and producer of “Kuniaki no Mori,” has offered free invitations for two families to his campground, based on his wish to support Aichi through personal connections. The background to this initiative is the previous “Miyagi Supports Aichi: Yunushi Ichijo Tsunagari Support Campaign.” The warm support offered by Yunushi Ichijo, a long-established inn in Shiroishi, Miyagi Prefecture with a history of about 600 years, reminded many people involved of the importance of human connections. The idea is to pass on kindness received from someone to someone else. That sentiment has led to this new support initiative. Going forward, Tsunagari Support and First Innovation will continue to value relationships with regions, companies, and individuals, while expanding a nationwide circle of regional support rooted in connection. “Kuniaki no Mori” is a nature-experience campground located in Joso, Ibaraki Prefecture. It pre-opened during Golden Week in 2023 and operates under the unique concept of a campground that “leaves it up to you.” Rather than pursuing convenience, it is designed as a place where visitors can spend time freely in nature and recover their own senses. Its flexible style includes the ability to stay freely within reserved hours without being bound by fixed check-in or check-out t