Promoting Aichi's Charms Nationwide: "Aichi Tsunagari Ouen" Campaign Begins

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First Innovation and the public-private regional revitalization organization, Tsunagari Ouen Association, will launch the "Aichi Tsunagari Ouen" web and SNS campaign on May 1, 2026. This initiative aims to promote the charms of Aichi Prefecture nationwide through public-private collaboration, having already garnered over 1 million impressions on SNS before its official start.

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First Innovation and the public-private regional revitalization organization, Tsunagari Ouen Association, will launch the "Aichi Tsunagari Ouen" web and SNS campaign on May 1, 2026. This initiative aims to promote the charms of Aichi Prefecture nationwide through public-private collaboration, having already garnered over 1 million impressions on SNS before its official start.

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Source: https://prtimes.jp/main/html/rd/p/000000454.000098210.html | Date: Date unavailable

Promoting Aichi's Charms Nationwide: "Aichi Tsunagari Ouen" First Innovation (Headquarters: 3-13-1 Harumi, Chuo-ku, Tokyo, 52F; Representative Director and President: Yushi Kinone), as part of the "Tsunagari Ouen Project" developed by the public-private regional revitalization organization, Tsunagari Ouen Association (Chairman: Kuniaki Shimizu), will launch the "Aichi Tsunagari Ouen" web and SNS campaign to promote the charms of Aichi Prefecture, starting May 1, 2026. Amidst the expanding information flow driven by SNS, the importance of a mechanism for continuously and multi-dimensionally disseminating regional attractions is increasing. This initiative aims to deliver the diverse charms of Aichi Prefecture nationwide by spreading information through collaboration among individuals, companies, and regions, starting from human connections. Furthermore, related SNS posts before the launch have already confirmed over 700,000 cumulative impressions, and as a new public-private regional dissemination model, it is gaining increasing attention as an effort to expand recognition and create a 'related population'. ■ "Aichi Tsunagari Ouen" Campaign Overview "Aichi Tsunagari Ouen" is a web and SNS campaign that promotes the charms of Aichi Prefecture nationwide, starting from human "connections." This campaign is operated by the Tsunagari Ouen Association and promoted with the support of local governments. It adopts a relay-style dissemination structure where people active in the region connect to the next person, continuously sharing information from diverse perspectives on tourist spots, shops, culture, and local initiatives. By starting from human connections, a mechanism for information to spread in a chain reaction is being built. By utilizing the hashtag "#AichiTsunagariOuen" and adopting an open design that allows anyone to participate, it promotes broad participation in dissemination, regardless of whether they are inside or outside the region. Additionally, through c

Promoting Aichi's Charms Nationwide: "Aichi Tsunagari Ouen" Campaign Begins

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