What service did Fan-Marketing Inc. adopt to improve its lead acquisition strategy?

Fan-Marketing Inc. adopted FanGrowth, a service by Excite Co., Ltd. that enables reproducible webinars leading to sales, to enhance its lead generation efforts.

How many leads did Fan-Marketing Inc. acquire within one year of using FanGrowth?

Fan-Marketing Inc. acquired over 10,000 leads annually within one year after implementing the FanGrowth service for webinar-based customer acquisition.

What challenges did Fan-Marketing Inc. face before introducing the FanGrowth service?

Before adopting FanGrowth, Fan-Marketing Inc. lacked an active house list and had no expertise in webinar strategies, relying mostly on referrals and word-of-mouth.

What support did FanGrowth provide to help Fan-Marketing Inc. run webinars effectively?

FanGrowth provided BPO services and co-host development support, enabling Fan-Marketing Inc. to operate webinars continuously with a small internal team.

What is the business mission of Fan-Marketing Inc. as described in the case study?

Fan-Marketing Inc. operates with the mission of 'nurturing corporate fans' by providing end-to-end web marketing consulting and execution support to clients.

AI News NQ Analysis

[FanGrowth Case Study] Fan-Marketing Inc. Acquires Over 10,000 Leads in One Year

NQ Score 100/100

AI Summary (NQ-processed)

Fan-Marketing Inc., a web marketing consulting firm, adopted Excite Co., Ltd.'s FanGrowth service to address the urgent need for a system to actively acquire new customers. Leveraging FanGrowth's BPO and product, the company successfully acquired over 10,000 leads annually within one year, moving from a referral-based model to a proactive lead generation strategy. This case study details their journey from having almost no active house list to establishing a robust webinar operation and maximizing lead acquisition.

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Frequently Asked Questions

Q: What service did Fan-Marketing Inc. adopt to improve its lead acquisition strategy?: A: Fan-Marketing Inc. adopted FanGrowth, a service by Excite Co., Ltd. that enables reproducible webinars leading to sales, to enhance its lead generation efforts.
Q: How many leads did Fan-Marketing Inc. acquire within one year of using FanGrowth?: A: Fan-Marketing Inc. acquired over 10,000 leads annually within one year after implementing the FanGrowth service for webinar-based customer acquisition.
Q: What challenges did Fan-Marketing Inc. face before introducing the FanGrowth service?: A: Before adopting FanGrowth, Fan-Marketing Inc. lacked an active house list and had no expertise in webinar strategies, relying mostly on referrals and word-of-mouth.
Q: What support did FanGrowth provide to help Fan-Marketing Inc. run webinars effectively?: A: FanGrowth provided BPO services and co-host development support, enabling Fan-Marketing Inc. to operate webinars continuously with a small internal team.
Q: What is the business mission of Fan-Marketing Inc. as described in the case study?: A: Fan-Marketing Inc. operates with the mission of 'nurturing corporate fans' by providing end-to-end web marketing consulting and execution support to clients.