Gurunavi Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Akio Sugihara; hereinafter 'Gurunavi') and Epson Marketing & Sales Corporation (Headquarters: Shinjuku-ku, Tokyo; President: Haruo Kuribayashi; hereinafter 'Epson') announce the launch, starting June 29, 2026 (Mon), of the second round of promotional activities for 'Iichako'—a premium barley shochu mixed with green tea—offered by Sanwa Shurui Co., Ltd., through their jointly developed, immersive, multi-sensory media platform 'MiseMedia'. This initiative will be rolled out across 30 participating MiseMedia restaurants in Tokyo, incorporating insights gained from the previous campaign. Website URL: https://misemedia.jp/ 'MiseMedia' is an experiential media platform that utilizes large displays and projectors installed inside restaurants to deliver visually engaging content, creating an immersive, multi-sensory experience for diners. In today's environment, where filter bubbles limit the reach of information to new audiences, and opportunities for in-person sampling and experiencing regional specialties are diminishing, businesses and local governments face growing challenges in promoting their offerings. To address these challenges, Gurunavi and Epson jointly developed 'MiseMedia'. Details of the promotional campaign starting June 29, 2026 (Mon) are as follows: 【Participating Company】 • Sanwa Shurui Co., Ltd. Sanwa Shurui Co., Ltd. is a comprehensive fermentation-based producer known for its authentic barley shochu 'Iichiko'. The company also manufactures and markets a wide range of products including authentic shochu, sake, wine, brandy, liqueurs, spirits, and sparkling beverages. Additionally, it produces food ingredients derived from fermented barley liquid—a byproduct of the barley shochu brewing process. Official website: https://www.sanwa-shurui.co.jp/ 【Campaign Overview】 This promotion will be conducted across 30 MiseMedia-participating restaurants in Tokyo. Among them, 7 designated 'MiseMe