Over half of consumers intend to use PB mileage, over 80% among those who increased PB purchases -- After the "PB Shift" driven by price hikes, consumers seek a "participatory shopping experience"
NQ Score
48/100
N1 Content Completeness
5
AI Summary (NQ-processed)
A survey conducted by Dejicle Co., Ltd. revealed that over 80% of consumers who increased their private brand (PB) purchases due to rising prices intend to use mileage-type sales promotion functions. Notably, younger generations, particularly those in their 20s, also showed a desire to participate in product development at the same level as mileage initiatives, highlighting the importance of a "participatory shopping experience" in the PB market.