What is the name of the new web commercial that BUYMA will release on April 1, 2026, and who is featured in it?

The new web commercial is titled 'BUY BUY GIFT!' and features the Gen Z idol group CANDY TUNE, with two versions set to premiere on April 1, 2026.

Where and during what dates will the special event for BUYMA's new commercial take place?

The special event will be held at BUYMA studio SHIBUYA in Shibuya, Tokyo, from Saturday, April 18th to Saturday, May 2nd, 2026.

What is the significance of the vintage hotel setting in BUYMA's 'BUY BUY GIFT!' commercial?

The vintage hotel suite represents the 'special experience' offered by BUYMA, contrasting with CANDY TUNE's vibrant energy to highlight the platform's unique luxury appeal.

What is the 'Hako Paka Dance' and how is it connected to the commercial's music?

The 'Hako Paka Dance' is a choreography by CANDY TUNE mimicking opening and closing gift boxes, performed to the song 'BUY BUY GIFT!', a remix of 'Baibai FIGHT!' with the chant 'BUYMA BUYMA BUYMA♪'.

Which Korean and international fashion brands are showcased in CANDY TUNE's outfits in the BUYMA commercial?

CANDY TUNE members wear outfits from popular Korean brands like sinoon and COYSEIO, as well as overseas-exclusive adidas, highlighting BUYMA's 'accessible luxury' spring fashion trends.

AI News NQ Analysis

BUYMA × CANDY TUNE! 'Hako Paka Dance' at a Classic Hotel!? New Web CM 'BUY BUY GIFT!' Featuring Popular Gen Z Idols to be Released on April 1st

NQ Score 100/100

AI Summary (NQ-processed)

Engamo Co., Ltd.'s specialty marketplace BUYMA is launching a new web CM, 'BUY BUY GIFT!', featuring the Gen Z idol group CANDY TUNE. The CM, set in a vintage hotel, showcases trendy Korean fashion and a catchy 'Hako Paka Dance.' To celebrate, a special pop-up event will be held at BUYMA studio Shibuya, offering discounts, sample sales, and exclusive novelties.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What is the name of the new web commercial that BUYMA will release on April 1, 2026, and who is featured in it?: A: The new web commercial is titled 'BUY BUY GIFT!' and features the Gen Z idol group CANDY TUNE, with two versions set to premiere on April 1, 2026.
Q: Where and during what dates will the special event for BUYMA's new commercial take place?: A: The special event will be held at BUYMA studio SHIBUYA in Shibuya, Tokyo, from Saturday, April 18th to Saturday, May 2nd, 2026.
Q: What is the significance of the vintage hotel setting in BUYMA's 'BUY BUY GIFT!' commercial?: A: The vintage hotel suite represents the 'special experience' offered by BUYMA, contrasting with CANDY TUNE's vibrant energy to highlight the platform's unique luxury appeal.
Q: What is the 'Hako Paka Dance' and how is it connected to the commercial's music?: A: The 'Hako Paka Dance' is a choreography by CANDY TUNE mimicking opening and closing gift boxes, performed to the song 'BUY BUY GIFT!', a remix of 'Baibai FIGHT!' with the chant 'BUYMA BUYMA BUYMA♪'.
Q: Which Korean and international fashion brands are showcased in CANDY TUNE's outfits in the BUYMA commercial?: A: CANDY TUNE members wear outfits from popular Korean brands like sinoon and COYSEIO, as well as overseas-exclusive adidas, highlighting BUYMA's 'accessible luxury' spring fashion trends.