Like natural eyelashes, extending smoothly*1! Couture Up Long Mascara renewed with improved curling power!

Q: What are the key facts in this article?

Elizabeth Co., Ltd. will renew and release its "Couture Up" long mascara, jointly developed with Japan Drug Chain Association and NID, on June 1, 2026. In addition to its natural-looking lengthening effect, the curling power has been improved, and the package design has been refreshed.

Q: What is the direct answer?

Elizabeth Co., Ltd. will renew and release its "Couture Up" long mascara, jointly developed with Japan Drug Chain Association and NID, on June 1, 2026. In addition to its natural-looking lengthening effect, the curling power has been improved, and the package design has been refreshed.

Q: What is the source and date?

Source: https://prtimes.jp/main/html/rd/p/000000106.000067594.html | Date: Date unavailable

Couture Up Long & Curl Mascara 2 colors in total, 5g, ¥1,800 each (¥1,980 including tax) New release on Monday, June 1, 2026 *The displayed price is the manufacturer's suggested retail price. Elizabeth Co., Ltd. (Chiyoda-ku, Tokyo, Representative Director and President: Motoki Suzuki) will renew the "Couture Up" mascara, which it develops with Japan Drug Chain Association and NID (Chuo-ku, Tokyo, Chairman: Shinji Kadoya). The long mascara, which extends smoothly like natural eyelashes*1, is now newly released with improved curling power! It keeps eyelashes curled upwards all day long*2. The package design has also become more stylish. Enjoy your daily eye makeup with this product, which provides a beautiful finish and long-lasting curl. *1 Makeup effect *2 Daytime activity hours ## Renewal Points - Improved curling power! - New packaging ## Product Features Long & Curl Mascara that extends smoothly like natural eyelashes*1! From left: 01 Black, 02 Dark Brown *1 Makeup effect ### For beautifully long eyelashes Fibers adhere to eyelashes with each layer. For naturally beautiful length. ### Renewal Point: Improved curling power! ### Keeps eyelashes curled upwards all day long*2 Contains curl-fix ingredients and curl-keep ingredients. Keeps freshly applied curls. *2 Daytime activity hours ### Slim fit brush Easy to apply with a compact, maneuverable brush, catching each individual eyelash firmly. ### Strong against sweat, water, tears, and sebum, smudge-proof waterproof Contains lasting polymer that is strong against sweat, water, tears, and sebum, preventing smudging. ### Eyelash care Contains beauty serum ingredients that care for eyelashes while applying makeup. Biotinoyl Tripeptide-1, Panthenol, Hydrolyzed Keratin (eyelash protection ingredients) Silk, Sodium Hyaluronate (moisturizing ingredients) ### Hot water + facial cleanser off Can be softened with hot water and removed with your usual facial cleanser. ### MADE IN JAPAN ## Color lineup Image ## How to use - App

Like natural eyelashes, extending smoothly*1! Couture Up Long Mascara renewed with improved curling power!

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