From 'hiding' gray hair to 'embracing' it: Creating a society where women in their 40s and beyond can feel confident about their hair
NQ Score
50/100
AI Summary (NQ-processed)
eLGON Japan is promoting a shift in perspective regarding gray hair, moving away from the obligation to cover it and toward embracing natural beauty. Through their brand 'YUTALY,' they aim to normalize the choice of not dyeing hair and support women in feeling confident as they age.
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