What is the "non-dyeing grey hair care" advocated by YUTALY?

It's a care method that supports the hair's natural beauty by improving scalp conditions with ingredients (DARKENYL®, GREYVERSE®) rather than hiding grey hair with dye, embracing natural grey hair.

Why is the value of "embracing" grey hair being proposed now?

In Japan, about 80% of women in their 40s are concerned about grey hair and only know the option of dyeing. This proposal aims to offer new choices and confidence, inspired by European grey hair culture.

What kind of society does YUTALY aim for by 2030?

By 2030, YUTALY aims for a society where "non-dyeing grey hair care" is commonplace in Japan, women over 40 no longer avoid going out due to grey hair, and grey hair is recognized as a symbol of beauty.

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From "Hiding" Grey Hair to "Embracing" It: Creating a Society Where Women in Their 40s Can Feel Confident with Their Hair

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Italian haircare brand "YUTALY" envisions a future where women no longer need to continuously dye their grey hair.

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Frequently Asked Questions

Q: What is the "non-dyeing grey hair care" advocated by YUTALY?: A: It's a care method that supports the hair's natural beauty by improving scalp conditions with ingredients (DARKENYL®, GREYVERSE®) rather than hiding grey hair with dye, embracing natural grey hair.
Q: Why is the value of "embracing" grey hair being proposed now?: A: In Japan, about 80% of women in their 40s are concerned about grey hair and only know the option of dyeing. This proposal aims to offer new choices and confidence, inspired by European grey hair culture.
Q: What kind of society does YUTALY aim for by 2030?: A: By 2030, YUTALY aims for a society where "non-dyeing grey hair care" is commonplace in Japan, women over 40 no longer avoid going out due to grey hair, and grey hair is recognized as a symbol of beauty.