From "Hiding" Gray Hair to "Embracing" It: Creating a Society Where Women in Their 40s and Beyond Can Have Confidence in Their Hair
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37/100
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4
AI Summary (NQ-processed)
Italian premium haircare brand "YUTALY," operated by Ergon Japan, proposes a new value system for women aged 40 and above: instead of hiding gray hair, they should embrace it. Through products that support the hair's natural beauty without dyes, the brand aims to foster a society where women can feel confident with their gray hair.