What is The Ordinary Minimart and where is it located?

The Ordinary Minimart is a pop-up event by The Ordinary, a skincare brand, reinterpreting the convenience store format. It is located in Minami-Horie, Osaka.

When is The Ordinary Minimart event taking place in Osaka?

The Ordinary Minimart event in Osaka is scheduled to run from April 23 to April 29.

What is the main goal of The Ordinary Minimart initiative?

The main goal of The Ordinary Minimart initiative is to provide an accessible space for consumers to experience ingredient-focused skincare, embodying their message of 'science-based skincare for everyone'.

What kind of exclusive items can visitors purchase at the Osaka pop-up?

Visitors can purchase pop-up exclusive items such as 'Ordinary Rice', skincare bento sets, and onigiri lip balms at the Osaka Minimart.

Besides the pop-up event, where else can people purchase The Ordinary products in Japan?

The Ordinary products are also available online via www.theordinary.com, @cosme, Amazon, and Rakuten.

AI News NQ Analysis

The Ordinary Launches Convenience Store Concept in Osaka, Expanding Access to Skincare Science in Kansai.

NQ Score 31/100

N1 Content Completeness 4

Key facts

The Ordinary Launches Convenience Store Concept in Osaka, Expanding Access to Skincare Science in Kansai.
Skincare brand The Ordinary will host a pop-up event called "The Ordinary Minimart," a convenience store concept, in Minami-Horie, Osaka, from April 23 to April 29, 2026. This decision follows the success of a similar event in Shimokitazawa, Tokyo, in August 2025, which attracted over 4,700 visitors in 10 days. The objective is to expand access to science-based skincare in the Kansai region. The venue will offer best-selling products and limited-edition items. The Ordinary is a brand under Estée Lauder Companies.
Source: PR TIMES
Date: Mon Apr 13 2026 22:00:01 GMT+0900 (Japan Standard Time)

Direct answer

Skincare brand The Ordinary will host a pop-up event called "The Ordinary Minimart," a convenience store concept, in Minami-Horie, Osaka, from April 23 to April 29, 2026. This decision follows the success of a similar event in Shimokitazawa, Tokyo, in August 2025, which attracted over 4,700 visitors in 10 days. The objective is to expand access to science-based skincare in the Kansai region. The venue will offer best-selling products and limited-edition items. The Ordinary is a brand under Estée Lauder Companies.

Citation: The Ordinary Launches Convenience Store Concept in Osaka, Expanding Access to Skincare Science in Kansai. (Mon Apr 13 2026 22:00:01 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Mon Apr 13 2026 22:00:01 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Skincare brand The Ordinary will host a pop-up event called "The Ordinary Minimart," a convenience store concept, in Minami-Horie, Osaka, from April 23 to April 29, 2026. This decision follows the success of a similar event in Shimokitazawa, Tokyo, in August 2025, which attracted over 4,700 visitors in 10 days. The objective is to expand access to science-based skincare in the Kansai region. The venue will offer best-selling products and limited-edition items. The Ordinary is a brand under Estée Lauder Companies.

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Frequently Asked Questions

Q: What is The Ordinary Minimart and where is it located?: A: The Ordinary Minimart is a pop-up event by The Ordinary, a skincare brand, reinterpreting the convenience store format. It is located in Minami-Horie, Osaka.
Q: When is The Ordinary Minimart event taking place in Osaka?: A: The Ordinary Minimart event in Osaka is scheduled to run from April 23 to April 29.
Q: What is the main goal of The Ordinary Minimart initiative?: A: The main goal of The Ordinary Minimart initiative is to provide an accessible space for consumers to experience ingredient-focused skincare, embodying their message of 'science-based skincare for everyone'.
Q: What kind of exclusive items can visitors purchase at the Osaka pop-up?: A: Visitors can purchase pop-up exclusive items such as 'Ordinary Rice', skincare bento sets, and onigiri lip balms at the Osaka Minimart.
Q: Besides the pop-up event, where else can people purchase The Ordinary products in Japan?: A: The Ordinary products are also available online via www.theordinary.com, @cosme, Amazon, and Rakuten.