ejp LLC (Tokyo), the Japanese distributor for German outdoor brand "BE-CooL", announces that their popular soft cooler bag will be re-released on Machi-ya soon this summer. Additionally, a new camouflage color will be available for sale on Makuake starting at 10:00 AM on July 10, 2026 (Fri). Pre-registration is currently being accepted on Makuake. ■ This Season's Cooler Bag to be Released Soon on Machi-ya BE CooL's soft cooler bag, which has been highly praised by many customers, will soon be available again on Machi-ya this season. Made with water-repellent material, it is a perfect item for outdoor and leisure activities. [Machi-ya URL: To be announced later after release] ■ New Camouflage Color Soft Cooler Bag to Launch on Makuake July 10th (Pre-registration Open) The newly released camouflage color is a new model that combines a design that stands out in outdoor settings with functionality. Ahead of its release, pre-registration is currently being accepted on Makuake. https://www.makuake.com/project/becool-camouflage/ Details about the "Camouflage Color Soft Cooler Bag" will be announced later. BE CooL Japan will continue to deliver outdoor items that emphasize the quality and design of the German brand to everyone in Japan. ■ Company Profile Company Name: ejp LLC Representative: Hidekazu Enomoto Location: 6th Floor, Mizuma Building, Nishi-Shinjuku, Shinjuku-ku, Tokyo Established: September 2024 Business Activities: Import and Sales URL: https//ejpcorp.com Email: info@ejpcorp.com ■ Inquiries Regarding This Release ejp LLC E-mail: info@ejpcorp.com