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Dr. Oral's New Oral Care Challenges with Innovative Materials Born from Unused 'Eggshells': Transforming Toothbrushing into a 'Beauty Routine to Polish Your Smile'

NQ Score 40/100
N1 Content Completeness 4

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Dr. Oral, an oral care brand by Eclore Co., Ltd., is utilizing 'Eggshell Apatite' upcycled from discarded eggshells to add value to daily oral care. They aim for a society where everyone can be confident in their smile by redefining toothbrushing as a beauty routine.

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Frequently Asked Questions

Q: Why does Dr. Oral use eggshells?
A: In Japan, about 260,000 tons of eggshells are discarded annually. Dr. Oral focuses on the fact that eggshells are a high-performance material rich in apatite, which is similar to the composition of teeth. By effectively utilizing (upcycling) this underused resource, they aim to reduce environmental impact while providing high-quality oral care.
Q: What is eggshell apatite?
A: Eggshell apatite is hydroxyapatite refined from eggshells. It is very similar to the component that makes up about 97% of tooth enamel, and its high affinity with teeth makes it effective for adsorbing stains and smoothing the tooth surface.
Q: What is Dr. Oral's concept?
A: With the concept of 'polishing smiles,' Dr. Oral proposes oral care as a beauty routine that supports confident smiles, not just as a routine oral hygiene practice.