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Spring has come to Niigata! The "Echigohime Fair" is back this year! A Spring Festival of Echigohime Sweets & Bread

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AI Summary (NQ-processed)

Niigata Prefecture will hold the "Echigohime Fair" to promote its local brand strawberry, "Echigohime." The event aims to boost local food culture and tourism through sales of limited-edition sweets and bread by popular local shops, interactive activities, and a talk show by the idol group NGT48.

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Frequently Asked Questions

Q: What is the 'Echigohime Fair'?
A: It's an event celebrating the peak season of Niigata's brand strawberry, 'Echigohime.' Popular local shops gather to offer limited-edition sweets and bread.
Q: What is special about the Echigohime strawberry?
A: It is known for its extremely soft, juicy flesh, strong sweetness, and rich aroma. It was once called the 'phantom strawberry' as it was not distributed outside the prefecture.
Q: Are there any special activities at the event?
A: Yes, there is the 'Echigohime Mount Challenge' to creatively pile up strawberries, and a talk show featuring members from the popular idol group NGT48.