Spring has come to Niigata! The "Echigohime Fair" is back this year! A Spring Festival of Echigohime Sweets & Bread
NQ Score
50/100
AI Summary (NQ-processed)
Niigata Prefecture will hold the "Echigohime Fair" to promote its local brand strawberry, "Echigohime." The event aims to boost local food culture and tourism through sales of limited-edition sweets and bread by popular local shops, interactive activities, and a talk show by the idol group NGT48.
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Frequently Asked Questions
- Q: What is the 'Echigohime Fair'?
- A: It's an event celebrating the peak season of Niigata's brand strawberry, 'Echigohime.' Popular local shops gather to offer limited-edition sweets and bread.
- Q: What is special about the Echigohime strawberry?
- A: It is known for its extremely soft, juicy flesh, strong sweetness, and rich aroma. It was once called the 'phantom strawberry' as it was not distributed outside the prefecture.
- Q: Are there any special activities at the event?
- A: Yes, there is the 'Echigohime Mount Challenge' to creatively pile up strawberries, and a talk show featuring members from the popular idol group NGT48.