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One in Four People Chose This 'Fated Wood' for Their Natural Wood Business Card Holder — An Analysis of Over 2,000 Sales in 2 Years

NQ Score 92/100

AI Summary (NQ-processed)

An analysis of over 2,000 sales by the natural wood business card holder brand 'KIMAGURE' found that Walnut was the most popular wood type, accounting for 24.7% of sales. While Tokyo had the highest absolute sales, prefectures like Fukui showed the highest purchase rate per capita, revealing a strong base of 'hidden fans' in regional areas.

AI Analysis

Frequently Asked Questions

Q: What was the most popular type of wood for the business card holders?
A: Walnut was the most popular wood, accounting for 24.7% of all sales, making it the overwhelming number one choice.
Q: Which prefectures had the highest purchase rate relative to their population?
A: Fukui Prefecture had the highest purchase rate per 100,000 people (2.22 times the national average), followed by Wakayama and Tottori prefectures.
Q: How did the 'Birth Month Wood' series perform in sales?
A: The 'Birth Month Wood' series was very successful. In 8 out of the 12 months analyzed, the designated birth month wood ranked in the top 3 for monthly sales, indicating it's a popular gift choice.
Q: What are the top three most popular wood types?
A: The top three most popular wood types are 1) Walnut (24.7% share), 2) Teak (13.0% share), and 3) Hinoki (11.9% share).
Q: Why is Walnut wood so popular for these card holders?
A: Walnut is popular due to its status as one of the 'three great precious woods,' its beautiful aging process that deepens its color over time, and its universal appeal to both men and women, making it a versatile gift.