R Baker Co., Ltd. (Shinagawa-ku, Tokyo, President and CEO: Mitsuhiko Hiroya), which handles the bakery cafe business within the Eat-and Group, has newly opened a remodeled store named "And Smile" in Takaoka City, Toyama Prefecture, on June 12, 2026 (Fri). This new store is a remodel of a former specialty bread shop. By leveraging the charm cultivated so far and further expanding the product lineup and in-store experience, it has been reborn as a store that delivers "small happiness in everyday life" to the local community. ■More Bread, More Smiles The slogan is "More Bread, More Smiles." While cherishing its background as a beloved specialty bread shop, the store has increased its variety of breads and revamped its showcase to offer a sense of fun and excitement in choosing. From classic breads that complement daily meals to items that make you feel a little special, we offer "exquisite breads" for a wide range of occasions with even greater variety than before. We aim for encounters with bread that will bring a smile to your face during various moments in life, such as snack time with family, a quick meal on a busy morning, a reward for yourself on a holiday, or as a gift. ■Delicious Bread for Body and Soul "R Baker" is characterized by its theme of "Delicious Bread for Body and Soul," incorporating bread made with "domestic rice flour" that is gentle on the body. While utilizing the mild sweetness and moist, chewy texture unique to rice flour, we pursue recipes that bring out the natural flavors of the ingredients. In addition to the "deliciousness" standard that "And Smile" has always valued, we are committed to a comfort that makes you want to eat it every day, offering bread that naturally fits into daily life. Furthermore, "And Smile" aims to be more than just a place to buy bread for the local community; it strives to be a familiar hub where people can connect in a relaxed way. We will operate with a focus on creating a warm atmosphere where neighbors can cas