When will the limited edition 'Kujira Mochi' be released?

It will be released from April 9, 2026 (Thursday) to April 22, 2026 (Wednesday) to coincide with the 'Spring Fire Prevention Campaign'.

Why did you collaborate with 'Keshikitori'?

It is a work depicting Edo firefighters and is used to promote 'Kujira Mochi', a traditional food, as a symbol of modern disaster prevention awareness.

Who is involved in this project?

In addition to Urokoya Main Store, local Yamamato Industry High School and the Fire Department are collaborating, involving government, academia, and the private sector.

AI News NQ Analysis

[A Challenge by the 342-Year-Old Established "Urokoya Sohonten"] Bringing the "Soul Rations" Loved by Edo Firefighters to Modern Disaster Prevention Awareness. Official Collaboration with Naoki Prize-Winning Author Shogo Imamura's "Hikuitori"

NQ Score 79/100

N1 Content Completeness 9

AI Summary (NQ-processed)

Urokoya Sohonten, a 342-year-old traditional sweets maker in Yamagata, is collaborating with Shogo Imamura's anime "Hikuitori" to release a limited "Kujiramochi" to promote disaster prevention awareness.

AI Analysis

Frequently Asked Questions

Q: When will the limited edition 'Kujira Mochi' be released?: A: It will be released from April 9, 2026 (Thursday) to April 22, 2026 (Wednesday) to coincide with the 'Spring Fire Prevention Campaign'.
Q: Why did you collaborate with 'Keshikitori'?: A: It is a work depicting Edo firefighters and is used to promote 'Kujira Mochi', a traditional food, as a symbol of modern disaster prevention awareness.
Q: Who is involved in this project?: A: In addition to Urokoya Main Store, local Yamamato Industry High School and the Fire Department are collaborating, involving government, academia, and the private sector.