What challenges did Sanrio face?

Separate ID management across physical stores, online, and theme parks led to fragmented customer data and no unified view.

Data Management Office — an organization that drives cross-departmental data measurement, monitoring, and utilization.

What support did E-Agency provide?

Standardized UTM parameters, developed issuance tools, and provided hands-on support to improve data literacy.

What is the role of Sanrio+?

A unified membership service for the Sanrio Group, integrating customer IDs as the foundation for one-to-one communication.

What were the outcomes of this initiative?

Data became a common language across departments, enabling cross-functional discussions using GA metrics.

Case Study: Sanrio's DMO Implementation | Unifying the Organization with 'Data' as a Common Language

Key facts

Case Study: Sanrio's DMO Implementation | Unifying the Organization with 'Data' as a Common Language
Sanrio unified customer IDs through 'Sanrio+' to integrate fragmented data across physical stores, e-commerce, and theme parks. With support from E-Agency, they established a Data Management Office (DMO) to standardize data governance and improve internal data literacy, enabling enterprise-wide data utilization.
Source: PR TIMES
Date: Sat Jun 13 2026 02:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Sanrio unified customer IDs through 'Sanrio+' to integrate fragmented data across physical stores, e-commerce, and theme parks. With support from E-Agency, they established a Data Management Office (DMO) to standardize data governance and improve internal data literacy, enabling enterprise-wide data utilization.

Citation: Case Study: Sanrio's DMO Implementation | Unifying the Organization with 'Data' as a Common Language (Sat Jun 13 2026 02:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Sat Jun 13 2026 02:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Sanrio unified customer IDs through 'Sanrio+' to integrate fragmented data across physical stores, e-commerce, and theme parks. With support from E-Agency, they established a Data Management Office (DMO) to standardize data governance and improve internal data literacy, enabling enterprise-wide data utilization.

AI Analysis

Frequently Asked Questions

Q: What challenges did Sanrio face?: A: Separate ID management across physical stores, online, and theme parks led to fragmented customer data and no unified view.
Q: What is a DMO?: A: Data Management Office — an organization that drives cross-departmental data measurement, monitoring, and utilization.
Q: What support did E-Agency provide?: A: Standardized UTM parameters, developed issuance tools, and provided hands-on support to improve data literacy.
Q: What is the role of Sanrio+?: A: A unified membership service for the Sanrio Group, integrating customer IDs as the foundation for one-to-one communication.
Q: What were the outcomes of this initiative?: A: Data became a common language across departments, enabling cross-functional discussions using GA metrics.