Dusit International, a leading hotel and real estate development company in Thailand, will rebrand the resort facility in Lake Toya, Hokkaido, previously operating as "WE Hotel Toya," to "WE Hotel Toya - Dusit Collection" and reopen it on July 1, 2026 (Wed). This marks the first launch of a "Dusit Collection" brand facility in Japan, and it will be the third property operated by Dusit International in the Japanese market, following the community-focused lifestyle hotel "ASAI Kyoto Shijo" and the Michelin-starred luxury hotel "Dusit Thani Kyoto." To commemorate the opening under the new facility name, "WE Hotel Toya - Dusit Collection" will offer a promotional plan with a 20% discount on stays including dinner and breakfast, valid for stays from July 1 (Wed) to September 30 (Wed). Dusit Collection is a collection of luxury-class hotels that carefully selects unique properties worldwide, offering stay experiences that connect guests with the stories and people of each region. In addition to Dusit International's signature warm Thai hospitality, the brand aims to create memorable journeys through the stories woven by each hotel. The outline of this rebranding is as follows: EZO Cuisine TARU Bar La Saison Open-air baths ■Inheriting Architectural Design by Kengo Kuma Harmonizing with the Majestic Nature of Lake Toya Located on the shores of Lake Toya, a UNESCO Global Geopark, this resort offers magnificent views of Hokkaido's natural landscape. In this rebranding, we will enhance our unique value proposition while leveraging the architectural beauty created by world-renowned architect Kengo Kuma, which has been cherished since the hotel's opening. Kengo Kuma's stylish design masterfully expresses the harmony between Japanese aesthetics and the scenery of the lake and mountains through a delicate wooden facade inspired by Lake Toya's nature and a spatial beauty created by three-dimensional fabrics. ■Reconstructing Culinary Concepts to Offer Restaurants and Bars Enjoying D