Dole's “Bringing Smiles with Fruit.” “Transforming the banana section into entertainment.” The legendary “Banana Bancho” returns!! Keigo Sato (JO1) and Issei Mamehara (JO1) make their first appearance as rivals.

Frequently Asked Questions

Q: What is the main objective of Dole's "Bringing Smiles with Fruit" campaign?

A: The main objective is to promote healthy daily lives by encouraging continuous banana consumption through "Banana Katsu®" (Banana Activities).

Q: What is the name of the sequel project launched by Dole in April 2026?

A: The sequel project is named "Dole Banana Bancho season 2 - It's Sweet! But that's not all!? Banana Bancho Rivals Appear Edition."

Q: Who are the new rival characters appearing in "Dole Banana Bancho season 2"?

A: The new rival characters are Keigo Sato (JO1) as Dole Banana Katsu Supporter Banana Bancho and Issei Mamehara (JO1) as Dole Banana Katsu Supporter Young Banana Bancho.

Q: What was the impact of the "Dole Banana Katsu® Supporter Banana Bancho" project in 2025?

A: The project revitalized banana sales floors nationwide, with some becoming "fan pilgrimage sites," achieving No. 1 trending topics on X, over 500 media mentions, and over 12 million SNS impressions.

Q: How does Dole plan to enhance the "Banana Bancho" project in Season 2?

A: Dole plans to power up the project content by introducing new rivals to strengthen storytelling and generate more buzz than the previous year, with multiple PR measures rolled out throughout the year.